Deep in East Texas, this particular church is very reverberant which is very hard to combat. The very first tool that you can use is to install speakers with the correct coverage angles. Being too wide is of our most concern. Sound being dispersed more than it needs to causes extra reflections (more reverberation) Another tool to use is to get the distance from the speakers to the listeners ears minimized. More direct sound is preferred mainly because the sound does not hit as many surfaces prior to the listeners ears creating a dry, less reverberant sound. It is hard to place speakers in ideal spots sometimes due to construction or architectural hindrances, but we are after maximum conformity of sound in every job we take on!