You can have a very technically correct video produced that is a failure. You can have a perfectly shot, perfectly edited, best equipment video, but it can be a failure.

Success for this video was to be a multiplier for this organization. They had a goal in mind and that was to raise funds.

I say this because I made the decision to send the file over as quick as possible because there was a limited time available to receive donations and sign up for an event that was being promoted through the video. I could have obsessed editing this piece, color correcting or getting the vignette perfectly removed on each take, but I sent the video over anyways. The content is what the people needed.

At Gomez Pro AV, we don’t just hold the camera and do editing. We come along side our customers and essentially consult to develop a strategy for your video to work!

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